All case studies
Company
Personal and other small businesses
Role
Lead Designer
Date
2021
Guild / Agora
Guild and Agora are two clothing brands I created and designed. What started as a hobby inspired by streetwear in Toronto evolved into me designing my own pieces using Illustrator and Photoshop. I enjoyed the unexpected "happy accidents" that came from experimenting with these tools, which led to unique and eye-catching designs.
Guild was a collaboration with a close friend, intended as a trendy streetwear brand but ultimately became a personal art project for us. The brand features bold colors, pictography, and experimental typography to grab attention. Below is a promo video I shot and edited in AfterEffects to further enhance the brand's appeal.
Madison Avenue Hair Institute
Madison Avenue Hair Studio had already established a strong presence in the barber shop community and wanted to expand into the education sector. They approached me to create a new subdivision of their brand that would blend their core values with the concept of a 'barber shop school.' The focus was on appealing to a younger audience (Millennials and Gen Z), so the design had to be modern and relevant. Below, you'll find the logo design and various applications showcasing how it was implemented.
