All case studies
Company
Korhani Home
Role
Graphic Designer
Date
2023-2024
The Updated Label Collection
The updated label collection embraces an image-driven design, with larger type and striking product photography that command attention. Modern typographic techniques, clean layouts, and balanced compositions create a more dynamic visual presence — helping the packaging stand out while reinforcing the brand’s elevated identity.
The Corner Clam Label
The label itself is inserted on the corner of the rug (pictured above) with a secured slip in 'buckle' design in the back. Large imagery and infographics were added to help consumers comprehend the competitive advantages of the rug.
The Bellyband Label
The Bellyband label wraps around the circumference of the rolled rug and is mostly displayed in large rug rucks within aisles or open areas. The design techniques used ascribe to the updated usage of larger imagery garnering immediate attention.
Labels In Use
In the next series of images we can see how each of the labels are currently being used in stores throughout Canada the USA and in parts of Europe and Asia.
A Modern Refresh
The previous packaging design felt outdated and lacked visual impact, blending into store aisles without capturing attention. It offered little in terms of brand identity or storytelling, making it difficult for the product to stand out in a competitive retail environment.
